About Save the Children
We are the world's leading, independent organization for children. Our vision is a world in which every child attains the right to survival, protection, development and participation. Our mission is to inspire breakthroughs in the way the world treats children, and to achieve immediate and lasting change in their lives. Our priorities are to ensure that children in need grow up protected and safe, educated, healthy and well-nourished, and able to thrive in economically secure households. We work in over 120 countries around the world.
We provide a wide range of programs, including:
• Training local health workers to care for newborns and young children;
• Protecting vulnerable children from abuse and exploitation;
• Helping communities in at-risk countries to be prepared in advance of natural disasters; and
• Improving children's health through regular exercise and nutritious food in the U.S.
Selected Achievements in 2009: In 2009, our Rewrite the Future campaign has reached more than 12 million children in conflict-affected countries with access to improved education. U.S. programs in literacy, early childhood development and nutrition, and physical activity are reaching 18,000 children in 13 states. Save the Children responded to more than 25 emergencies in 2009, providing food, shelter and medical care to families, as well as protection for children. For information about the Save the Children: www.savethechildren.org.
The Ad Council is a private, non-profit organization that marshals volunteer talent from the advertising and communications industries, facilities of the media, and resources of the business and non-profit communities. The Ad Council produces, distributes, and promotes thousands of public service campaigns on behalf of non-profit organizations and government agencies. Issue areas that the Ad Council has overseen include improving the quality of life for children and strengthening families, as well as preventative health, education, community well-being, and environmental preservation.
For more information about the Ad Council and the newborn and child survival campaign visit www.adcouncil.org.